by Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini
Goldstein, Martin, and Cialdini translate six decades of persuasion research into fifty short, practical tactics that any reader can test in work or life. Each chapter distills a single study into a concrete technique for applying reciprocity, consistency, social proof, liking, authority, or scarcity in everyday influence.
In this collection, Yes! 50 Scientifically Proven Ways to Be Persuasive references 3 other books.
It draws on Influence, How to Win Friends and Influence People and Made to Stick.
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The books Cialdini references and why each one mattered to the argument.
Serves as the explicit practical companion to Cialdini's Influence, applying its six universal principles to fifty discrete scenarios with updated experimental evidence
Builds on Carnegie's How to Win Friends tradition of field-tested influence tactics, offering science-backed versions of Carnegie's rapport and liking techniques
Shares the Heath brothers' Made to Stick emphasis from 2007 on short, concrete, story-driven lessons and uses similar SUCCESs-style framing for each of its fifty chapters
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