Pre-Suasion
by Robert Cialdini
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Cialdini reveals that persuasion starts before the message, by strategically directing attention beforehand, communicators make audiences receptive before they even hear the actual pitch.
- Published:
- Pages:
- 432
In the Conversation
In this collection, Pre-Suasion references 2 other books and is cited by 2 other books.
It draws on Influence and Thinking, Fast and Slow.
It’s picked up by Magic Words and Influence.
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What Pre-Suasion Draws On
2The books Cialdini references and why each one mattered to the argument.
Pre-Suasion is Cialdini's direct sequel to Influence. Where Influence identified six principles of persuasion, Pre-Suasion reveals how to set the stage before the persuasion attempt even begins.
Cialdini references Kahneman's research throughout Pre-Suasion, using the System 1/System 2 framework to explain why pre-suasive techniques work: they prime the fast, automatic thinking system before the rational mind can intervene.
What Other Authors Say About It
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References Cialdini's Pre-Suasion on priming attention when explaining how word choice shifts what listeners focus on before the core message arrives
Cialdini lists his own follow-up Pre-Suasion in the bibliography. The two books function as companions — Influence explains the six weapons of compliance, while Pre-Suasion explains how the moment before a message shapes its reception.
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