by Drew Eric Whitman
Whitman distills ad-agency psychology into more than one hundred tested techniques drawn from copywriting, direct response, and consumer research. He builds the book on nineteen foundational principles of consumer psychology, teaching advertisers how to translate psychological drivers into headlines, layouts, and calls to action that actually sell.
In this collection, Cashvertising references 3 other books.
It draws on Influence, How to Win Friends and Influence People and Think and Grow Rich.
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The books Whitman references and why each one mattered to the argument.
Dedicates Principle 11 The 6 Weapons of Influence to Cialdini's Influence framework and cites Cialdini's research on comparison cues, authority, and scarcity throughout the copywriting tactics
Builds the Life-Force 8 and liking-based copy techniques on Carnegie's How to Win Friends premise that appeals must start with the reader's desires, not the advertiser's
Echoes Hill's Think and Grow Rich burning desire concept when teaching that great ads tap the eight desires humans are biologically hardwired to pursue
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How ideas flow through the citation network. Ancestors are books this title builds on; descendants are books that build on it.
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Yes! 50 Scientifically Proven Ways to Be Persuasive
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2 shared citationsThis book and its direct connections. Hover a node to see its title, click to visit.
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