by Chip Heath
Heath and Heath identify six principles that make ideas stick: simplicity, unexpectedness, concreteness, credibility, emotions, and stories. Sticky messages succeed because of structure, not luck.
In this collection, Made to Stick references 1 other book and is cited by 4 other books.
It draws on Influence.
It’s picked up by Upstream, Decisive and To Sell Is Human and 1 others.
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The exact passages where other authors bring up “Made to Stick” and what they take from it.
Heath builds on his earlier Made to Stick principles.
Decisive extends the Heath brothers' earlier Made to Stick and Switch frameworks.
Cites the Heath brothers' Made to Stick SUCCESs framework when teaching how to pitch ideas, applying concrete, credible, emotional stories to the new ABCs
Shares the Heath brothers' Made to Stick emphasis from 2007 on short, concrete, story-driven lessons and uses similar SUCCESs-style framing for each of its fifty chapters
Cited in
Yes! 50 Scientifically Proven Ways to Be Persuasiveby Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini
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