Crossing the Chasm

In this collection, Crossing the Chasm references 1 other book and is cited by 11 other books.

It draws on The Innovator's Dilemma.

It’s picked up by The Startup Owner's Manual, The Four Steps to the Epiphany and The Lean Product Playbook and 8 others.

Scroll down to read the exact passages where other authors reference this book and what they say about it.

Crossing the Chasm is the standard reference for technology adoption strategy, cited by startup founders and strategists as the framework that explains why so many promising products die between early adopters and the mainstream market. Eric Ries references it in The Lean Startup, Steve Blank engages with it extensively in The Four Steps to the Epiphany, and Clayton Christensen discusses how disruption theory and the chasm model complement each other in The Innovator's Solution.

Seth Godin uses Moore's adoption curve explicitly in Purple Cow, arguing that remarkable products must target innovators and early adopters who will cross the chasm on your behalf. Readers in technology and product management consider it required reading, though some note the original case studies have aged and the core insight is now so widely absorbed that newer books like Obviously Awesome by April Dunford build on it rather than restate it.