Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

by Tim Brown

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IDEO CEO Tim Brown presents design thinking as a systematic approach to innovation that can be applied far beyond traditional design disciplines. Drawing on decades of experience at IDEO, he shows how empathy, prototyping, and iterative experimentation can transform organisations and solve complex business and social challenges. The book provides a roadmap for leaders who want to embed design thinking into their organisations' culture and strategy.

Published:: 2009
Pages:: 272

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In the Conversation

In this collection, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation references 3 other books.

It draws on The Design of Everyday Things, The Four Steps to the Epiphany and Drive.

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What This Book Draws On

The books Brown references and why each one mattered to the argument.

Brown cites Norman's Design of Everyday Things as instrumental in orienting his approach to design, stating it shaped his human-centreed design philosophy over 25 years at IDEO

References

The Design of Everyday Things

by Don Norman

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Change by Design references Blank's customer development process from The Four Steps to the Epiphany as a complementary methodology for understanding user needs before designing solutions

References

The Four Steps to the Epiphany

by Steve Blank

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Brown draws on Daniel Pink's intrinsic motivation research from Drive when discussing how design thinking teams need autonomy, mastery, and purpose to produce their best creative work

References

Drive

by Daniel Pink

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What Other Authors Say About It

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Intellectual Lineage

How ideas flow through the citation network. Ancestors are books this title builds on; descendants are books that build on it.

Builds on (2 layers deep)

Directly cites

The Design of Everyday Things

The Four Steps to the Epiphany

Drive

2 steps back

The Mythical Man-Month

Thinking, Fast and Slow

Crossing the Chasm

The Innovator's Dilemma

Flow

Mindset

Unexpected Connections

Books from completely different categories that share citation overlap with this one. These are the reads you would not find by browsing a single shelf.