
Escaping the Build Trap: How Effective Product Management Creates Real Value
by Melissa Perri
Melissa Perri diagnoses the 'build trap' - the pattern where organisations measure success by shipping features rather than delivering customer and business value - and provides a comprehensive framework for escaping it. The book covers product management strategy from individual contributor skills to organisational transformation, including product vision, strategy deployment, and outcome-focused development. It has become required reading for product leaders seeking to shift their organisations from output-driven to outcome-driven.
- Published:
- Pages:
- 200















