by Seth Godin
Godin argues that in a noisy market the only remarkable marketing is the product itself, a Purple Cow, because consumers ignore the safe boring middle. He retools the product development process around early adopters who are actively looking for something worth talking about, rather than chasing the mass market.
In this collection, Purple Cow references 3 other books and is cited by 1 other book.
It draws on Crossing the Chasm, The Tipping Point and The 22 Immutable Laws of Marketing.
It’s picked up by Buy Back Your Time.
Scroll down to read the exact passages where other authors reference this book and what they say about it.
The books Godin references and why each one mattered to the argument.
Uses Geoffrey Moore's Crossing the Chasm adoption curve explicitly, arguing that the Purple Cow is aimed at innovators and early adopters because only they will cross the chasm on your behalf
Builds on Gladwell's Tipping Point concepts of mavens and connectors, renaming them sneezers who carry a remarkable idea into their networks
Positions itself against Ries and Trout's 22 Immutable Laws of Marketing, arguing that TV-industrial-complex marketing tactics from that era no longer work in a fragmented media landscape
The exact passages where other authors bring up “Purple Cow” and what they take from it.
Seth Godin is described as "the marketing genius behind The New York Times bestsellers Purple Cow and The Dip", establishing Godin's authority before Martell draws on his thinking about standing out and knowing when to quit.
Chapter 11
How ideas flow through the citation network. Ancestors are books this title builds on; descendants are books that build on it.
Directly cited by
Books from completely different categories that share citation overlap with this one. These are the reads you would not find by browsing a single shelf.
Books with the highest citation overlap within the same categories.
This book and its direct connections. Hover a node to see its title, click to visit.
Hover a node to highlight its connections. Click to open the book page. Node size reflects total citation links.
