
Competing on Analytics: The New Science of Winning
by Thomas H. Davenport and Jeanne G. Harris
Davenport and Harris argue that in industries where products and processes have converged, analytics is becoming the primary basis of competition, and they profile companies like Capital One, Harrah's, and Amazon that embedded data-driven decision making into their strategy. They outline five stages of analytical maturity and the organisational capabilities required to move up them.
- Published:
- Pages:
- 240













