by April Dunford
Dunford provides a systematic framework for product positioning, who your best customers are and why they should care. Most positioning fails by describing what was built, not the unique value.
In this collection, Obviously Awesome references 1 other book.
It draws on Crossing the Chasm.
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The books Dunford references and why each one mattered to the argument.
Dunford references Moore's Crossing the Chasm on why positioning matters.
No books citing this title yet.
How ideas flow through the citation network. Ancestors are books this title builds on; descendants are books that build on it.
Books with the highest citation overlap within the same categories.
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1 shared citation
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1 shared citation
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Dan Olsen
1 shared citation
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Alistair Croll
1 shared citation
Blitzscaling
Reid Hoffman
1 shared citation
The Innovator's Solution
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1 shared citation
