by Allan Dib
Dib distils the entire marketing process into a single page divided into three phases: before, during, and after the sale. A practical, no-fluff guide for small business owners who need results without an MBA.
In this collection, The 1-Page Marketing Plan references 6 other books and is cited by 1 other book.
It draws on The Book of Survival, The E-Myth Revisited and Influence.
It’s picked up by Buy Back Your Time.
Scroll down to read the exact passages where other authors reference this book and what they say about it.
The books Dib references and why each one mattered to the argument.
Dib opens the book with a quote from Anthony Greenbank's The Book of Survival: "To live through an impossible situation, you don't need to have the reflexes of a Grand Prix driver, the muscles of a Hercules, the mind of an Einstein. You simply need to know what to do." This sets up the book's practical, no-genius-required premise.
Introduction
Dib discusses Gerber's E-Myth at length, quoting the "entrepreneurial seizure" framework about technicians who start businesses. He credits the book with being the turning point that got him "hooked" on building business systems.
Ch. 9
Dib quotes Cialdini's "classic book Influence: The Psychology of Persuasion" to explain the contrast principle, showing how sequential presentation of different things amplifies their perceived difference. He applies it to pricing strategy with ultra-high-ticket items.
Ch. 8
Dib draws his definition of a tribe from Seth Godin's "excellent book Tribes" — the idea that extraordinary businesses lead tribes of raving fans, not just customers.
Ch. 7
Dib recommends Neil Rackham's SPIN Selling directly in the endnotes: "For a comprehensive study of modern selling strategies I highly recommend SPIN Selling by Neil Rackham."
Endnotes
Dib retells Nassim Taleb's turkey story from The Black Swan to illustrate the danger of extrapolating the future from the past. The turkey, fed for 1,000 days, reaches peak confidence just before Thanksgiving — a warning for businesses that grow dependent on a single strategy or channel.
Ch. 9
The exact passages where other authors bring up “The 1-Page Marketing Plan” and what they take from it.
Martell quotes Allan Dib directly on marketing strategy, using his framework to illustrate how entrepreneurs should think about delegating and systematising their marketing processes.
Chapter 1
How ideas flow through the citation network. Ancestors are books this title builds on; descendants are books that build on it.
Directly cited by
Books from completely different categories that share citation overlap with this one. These are the reads you would not find by browsing a single shelf.
Atomic Habits
James Clear
Sapiens
Yuval Noah Harari
Superforecasting
Philip Tetlock
The Art of Thinking Clearly
Rolf Dobelli
Mindware
Richard Nisbett
The Drunkard's Walk
Leonard Mlodinow
Books with the highest citation overlap within the same categories.
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Hover a node to highlight its connections. Click to open the book page. Node size reflects total citation links.
