
Strategy Beyond the Hockey Stick: People, Probabilities, and Big Moves to Beat the Odds
by Chris Bradley, Martin Hirt, and Sven Smit
The McKinsey authors draw on a database of 2,400 large companies over ten years to show that corporate strategy is dominated by a power curve of economic profit, and that moving up it requires five big moves rather than incremental planning. Bradley, Hirt, and Smit diagnose the social side of strategy rooms, where political dynamics and behavioural biases produce hockey-stick forecasts divorced from base rates.
- Published:
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