The 22 Immutable Laws of Marketing
by Al Ries
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Ries and Trout distill marketing into 22 fundamental laws that govern how brands win and lose in consumers' minds. Violate them and even the biggest budgets will fail.
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Hormozi references Ries's 22 Immutable Laws on positioning.
Positions itself against Ries and Trout's 22 Immutable Laws of Marketing, arguing that TV-industrial-complex marketing tactics from that era no longer work in a fragmented media landscape
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