Contagious
by Jonah Berger
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Berger identifies six principles, social currency, triggers, emotion, public visibility, practical value, stories, that make ideas spread. Virality is engineered, not random.
- Published:
- Pages:
- 256
In the Conversation
In this collection, Contagious references 2 other books and is cited by 1 other book.
It draws on Influence and Thinking, Fast and Slow.
It’s picked up by Magic Words.
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What Contagious Draws On
2The books Berger references and why each one mattered to the argument.
Berger builds on Cialdini's social proof principle.
Berger references Kahneman's anchoring research on perceived value.
What Other Authors Say About It
1The exact passages where other authors bring up “Contagious” and what they take from it.
Explicitly extends the word-of-mouth thesis of Berger's own Contagious, moving from why things spread to the specific language that makes messages spread
Intellectual Lineage
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