by Jonah Berger
Berger flips persuasion: instead of pushing harder, remove the barriers preventing change. Five friction points, reactance, endowment, distance, uncertainty, and corroboration, hold change back.
In this collection, The Catalyst references 2 other books and is cited by 1 other book.
It draws on Influence and Thinking, Fast and Slow.
It’s picked up by Magic Words.
Scroll down to read the exact passages where other authors reference this book and what they say about it.
The books Berger references and why each one mattered to the argument.
Berger inverts Cialdini's persuasion framework, arguing catalysts remove barriers.
Berger references Kahneman's endowment effect on resistance to change.
The exact passages where other authors bring up “The Catalyst” and what they take from it.
Builds on Berger's own Catalyst REDUCE framework by showing how specific words reduce reactance, uncertainty, and distance
How ideas flow through the citation network. Ancestors are books this title builds on; descendants are books that build on it.
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