
The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months
by Brian P. Moran and Michael Lennington
Moran and Lennington argue that annualized thinking breeds procrastination, a full year feels long enough to defer everything to later, so they propose shrinking the planning horizon to twelve weeks, treating each quarter as a complete year with its own goals, tactics, and weekly scorekeeping. The system pairs short-horizon urgency with explicit weekly execution routines and accountability.
- Published:
- Pages:
- 208

















