Stanford Professor, Author
Chip Heath is a professor of organisational behavior at the Stanford Graduate School of Business. With his brother Dan Heath, he co-authored the bestsellers 'Made to Stick,' 'Switch,' 'Decisive,' and 'The Power of Moments,' exploring why ideas catch on and how to drive change.
by Chip Heath
Heath and Heath argue that change fails when the rational mind and emotional mind conflict. Direct the rider, motivate the elephant, and shape the path to make switching easy.
by Chip Heath
Heath and Heath identify six principles that make ideas stick: simplicity, unexpectedness, concreteness, credibility, emotions, and stories. Sticky messages succeed because of structure, not luck.
by Chip Heath
Heath shows the most memorable experiences share common elements: elevation, insight, pride, and connection. By deliberately engineering these moments, leaders can transform ordinary experiences.
by Chip Heath
The Heaths expose four villains of decision-making, narrow framing, confirmation bias, short-term emotion, and overconfidence, then offer a WRAP process to counter each.
The books Chip Heath references, cites, and recommends most frequently.
by Carol Dweck
Dweck argues that believing talent is fixed leads to stagnation, while a growth mindset, the belief that abilities develop through effort, unlocks potential. How you frame challenge determines whether you learn or quit.
by Jonathan Haidt
Haidt argues that ancient wisdom and modern psychology converge on the same truths about human flourishing. Happiness comes from getting the right relationship between yourself, others, and your work.
by Robert Cialdini
Cialdini identifies six universal principles of persuasion: reciprocity, commitment, social proof, authority, liking, and scarcity. Understanding these triggers explains why we say yes, and how others get us to comply.
by Daniel Kahneman
Kahneman reveals that our minds run on two systems: fast intuition and slow deliberation. Most errors in judgement come from trusting System 1 when the situation demands System 2's careful analysis.
by Mihaly Csikszentmihalyi
Csikszentmihalyi identifies the state of total absorption where time vanishes and performance peaks. Flow is not random, it arises from clear goals, immediate feedback, and matched challenge.
Who Chip draws from, and who draws from Chip — aggregated across every book in this collection. Counts show the number of citation links, not the depth of each one.