Behavioural scientists and authors
Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini are behavioural scientists and co-authors of Yes! 50 Scientifically Proven Ways to Be Persuasive, which distils decades of research on influence into practical strategies. Their work builds on Cialdini's foundational research into the psychology of persuasion.
by Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini
Goldstein, Martin, and Cialdini translate six decades of persuasion research into fifty short, practical tactics that any reader can test in work or life. Each chapter distills a single study into a concrete technique for applying reciprocity, consistency, social proof, liking, authority, or scarcity in everyday influence.
The books Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini references, cites, and recommends most frequently.
by Robert Cialdini
Cialdini identifies six universal principles of persuasion: reciprocity, commitment, social proof, authority, liking, and scarcity. Understanding these triggers explains why we say yes, and how others get us to comply.
by Dale Carnegie
Carnegie's core insight is that influence comes from genuine interest in others, not self-promotion. Listen deeply, make people feel important, and never criticize - connection is the foundation of persuasion.
by Chip Heath
Heath and Heath identify six principles that make ideas stick: simplicity, unexpectedness, concreteness, credibility, emotions, and stories. Sticky messages succeed because of structure, not luck.
Who Noah draws from, and who draws from Noah — aggregated across every book in this collection. Counts show the number of citation links, not the depth of each one.