
Good Strategy Bad Strategy: The Difference and Why It Matters
by Richard Rumelt
Rumelt argues that most corporate strategy is actually bad strategy masquerading as vision, goals, and fluff, and that good strategy has a specific logical structure he calls the kernel: diagnosis, guiding policy, and coherent action. He draws on military history, business turnarounds, and decision science to show how insight into the crux of a situation beats template-driven planning.
- Published:
- Pages:
- 336



















