Priceless: The Myth of Fair Value (and How to Take Advantage of It)

Priceless: The Myth of Fair Value (and How to Take Advantage of It)

by William Poundstone

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Poundstone traces the history of psychophysics and prospect theory to show that prices are not rational signals but malleable numbers anchored by context, menus, and decoys. He synthesizes the research of Kahneman, Tversky, and contemporary pricing consultants into a practical tour of how anchoring, coherent arbitrariness, and framing set what you pay.

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Pages:
336
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In the Conversation

In this collection, Priceless: The Myth of Fair Value (and How to Take Advantage of It) references 5 other books.

It draws on Predictably Irrational, Nudge and The Drunkard's Walk.

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What This Book Draws On

5

The books Poundstone references and why each one mattered to the argument.

Cites Ariely's Predictably Irrational experiments on coherent arbitrariness and decoy pricing throughout the chapters on menu design

Predictably Irrational

References

Predictably Irrational

by Dan Ariely

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References Thaler and Sunstein's Nudge on default effects and choice architecture when explaining pricing menus and anchors

Nudge

References

Nudge

by Richard Thaler

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Draws on Mlodinow's The Drunkard's Walk when explaining how randomness and small-sample intuitions distort perceptions of value

The Drunkard's Walk

References

The Drunkard's Walk

by Leonard Mlodinow

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Engages with Schwartz's The Paradox of Choice on how menu design and assortment exploit consumer decision-making

The Paradox of Choice

References

The Paradox of Choice

by Barry Schwartz

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Cites Taleb's The Black Swan on how extreme events and narrative bias distort valuation and pricing

The Black Swan

References

The Black Swan

by Nassim Nicholas Taleb

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