
Priceless: The Myth of Fair Value (and How to Take Advantage of It)
by William Poundstone
Poundstone traces the history of psychophysics and prospect theory to show that prices are not rational signals but malleable numbers anchored by context, menus, and decoys. He synthesizes the research of Kahneman, Tversky, and contemporary pricing consultants into a practical tour of how anchoring, coherent arbitrariness, and framing set what you pay.
- Published:
- Pages:
- 336
















