by Jim Collins
Collins finds companies thriving in chaos succeed through disciplined consistency, not bold risk-taking. The best leaders combine fanatic discipline, empirical creativity, and productive paranoia.
In this collection, Great by Choice references 2 other books.
It draws on Good to Great and The Black Swan.
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The books Collins references and why each one mattered to the argument.
Collins explicitly builds on and extends the Good to Great research framework and methodology
References Taleb's Black Swan concept when discussing how 10Xers prepare for unpredictable catastrophic events
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