
How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion
by David McRaney
McRaney investigates deep canvassing, street epistemology, and motivational interviewing to show that people rarely change their minds through argument but often do through nonjudgemental dialogue that surfaces the reasons behind their beliefs. He weaves neuroscience, former cult members, and persuasion researchers into a playbook for durable attitude change.
- Published:
- Pages:
- 352


















