Subliminal

Subliminal

by Leonard Mlodinow

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Mlodinow reveals how the unconscious mind shapes perceptions, memories, and social judgements without our awareness. What we experience as rational thought is heavily filtered by processes we never see.

Published:
Pages:
272
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In this collection, Subliminal references 2 other books.

It draws on Thinking, Fast and Slow and Influence.

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What Subliminal Draws On

2

The books Mlodinow references and why each one mattered to the argument.

Mlodinow references Kahneman's heuristics and biases on unconscious processes.

Thinking, Fast and Slow

References

Thinking, Fast and Slow

by Daniel Kahneman

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Mlodinow explores unconscious mechanisms behind Cialdini's influence principles.

Influence

References

Influence

by Robert Cialdini

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