by Christopher Wylie
Wylie, the whistleblower who exposed Cambridge Analytica's harvesting of Facebook data, recounts how psychographic targeting was weaponized for Brexit and the 2016 US election. The book argues that the surveillance-advertising infrastructure built by Silicon Valley was adapted, with minimal friction, into an instrument of psychological warfare.
In this collection, Mindf*ck: Cambridge Analytica and the Plot to Break America references 3 other books.
It draws on The Innovators, In the Plex: How Google Thinks, Works, and Shapes Our Lives and Nudge.
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The books Wylie references and why each one mattered to the argument.
Isaacson's The Innovators provides the historical framing Wylie invokes for how open-research computing became a surveillance infrastructure
Levy's In the Plex is referenced for Google's behavioural-targeting foundations that Facebook later scaled, which Cambridge Analytica then exploited
Thaler and Sunstein's Nudge is cited as the behavioural-economics source material Cambridge Analytica operationalized for political persuasion
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Directly cites
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2 shared citations
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2 shared citationsDollars and Sense
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