
100 Things Every Designer Needs to Know About People
by Susan Weinschenk
Drawing on decades of behavioural psychology research, Susan Weinschenk translates 100 findings about human perception, attention, memory, and motivation into actionable design guidelines. The book covers how people see, read, remember, think, feel, decide, and interact with technology, making complex cognitive science accessible for designers. Each insight is backed by specific research citations and includes practical design implications.
- Published:
- Pages:
- 242


















