Competing Against Luck

Competing Against Luck

by Clayton Christensen

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Christensen reframes innovation around the Jobs to Be Done theory: customers don't buy products, they hire them to accomplish specific tasks. Understanding the job unlocks predictable, repeatable innovation.

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288
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In this collection, Competing Against Luck references 1 other book.

It draws on The Innovator's Dilemma.

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Competing Against Luck extends Innovator's Dilemma with Jobs-to-be-Done.

The Innovator's Dilemma

References

The Innovator's Dilemma

by Clayton Christensen

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