by W. Chan Kim
Kim argues that competing in crowded markets is a losing game. Instead, companies should create uncontested market space, blue oceans, by simultaneously pursuing differentiation and low cost.
In this collection, Blue Ocean Strategy references 1 other book and is cited by 2 other books.
It draws on Good to Great.
It’s picked up by The Personal MBA and 7 Powers: The Foundations of Business Strategy.
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The books Kim references and why each one mattered to the argument.
Blue Ocean Strategy references Collins's Good to Great.
The exact passages where other authors bring up “Blue Ocean Strategy” and what they take from it.
Kaufman recommends Blue Ocean Strategy for its framework on creating uncontested market space rather than competing in crowded markets with diminishing returns.
References Kim and Mauborgne's Blue Ocean Strategy as a related but distinct approach to creating uncontested market space, positioning his Power framework as the underlying physics of why such positions endure
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