Behavioural Psychologist, Author
Susan Weinschenk is an American behavioural psychologist and the chief behavioural scientist at The Team W consultancy. Her book 100 Things Every Designer Needs to Know About People distils cognitive psychology research into practical design principles.
by Susan Weinschenk
Drawing on decades of behavioural psychology research, Susan Weinschenk translates 100 findings about human perception, attention, memory, and motivation into actionable design guidelines. The book covers how people see, read, remember, think, feel, decide, and interact with technology, making complex cognitive science accessible for designers. Each insight is backed by specific research citations and includes practical design implications.
The books Susan Weinschenk references, cites, and recommends most frequently.
by Don Norman
Norman reveals why badly designed objects frustrate us and how good design makes correct use intuitive. The principles, affordances, feedback, constraints, apply far beyond physical products.
by Mihaly Csikszentmihalyi
Csikszentmihalyi identifies the state of total absorption where time vanishes and performance peaks. Flow is not random, it arises from clear goals, immediate feedback, and matched challenge.
by Robert Cialdini
Cialdini identifies six universal principles of persuasion: reciprocity, commitment, social proof, authority, liking, and scarcity. Understanding these triggers explains why we say yes, and how others get us to comply.
by Dan Ariely
Ariely demonstrates through experiments that human irrationality is not random but systematic and predictable. Understanding these patterns reveals why we make the same costly mistakes repeatedly.
Who Susan draws from, and who draws from Susan — aggregated across every book in this collection. Counts show the number of citation links, not the depth of each one.