by Phil Rosenzweig
Rosenzweig exposes how a company's results color every assessment of its strategy - the halo effect. Most business bestsellers confuse correlation with causation and storytelling with science.
In this collection, The Halo Effect references 1 other book.
It draws on Good to Great.
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The books Rosenzweig references and why each one mattered to the argument.
Rosenzweig directly critiques Collins' Good to Great research, arguing it falls prey to the halo effect and survivorship bias
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