
Gut Feelings: The Intelligence of the Unconscious
by Gerd Gigerenzer
Gigerenzer makes the case that gut feelings are not irrational leaps but the product of fast-and-frugal heuristics exquisitely tuned to real environments, often outperforming complex models. He walks through examples (the recognition heuristic, take-the-best, 1/N investing) where using less information and ignoring cues beats optimization.
- Published:
- Pages:
- 288














