Richard Thaler

Richard Thaler

Nobel Laureate, Behavioural Economist

Richard Thaler is an American economist and Nobel Prize laureate who is considered a founding father of behavioural economics. His bestselling book Nudge, co-authored with Cass Sunstein, demonstrated how subtle changes in choice architecture can guide people towards better decisions without restricting freedom. His memoir Misbehaving chronicled his career long battle to bring psychological realism into economic theory.

2
Books Written
2
Books Recommended

Books by Richard Thaler

Nudge by Richard Thaler

Nudge

by Richard Thaler

star3.9

Thaler and Sunstein argue that small changes in how choices are presented, nudges, can dramatically improve decisions without restricting freedom. Choice architecture is a powerful tool for public policy and beyond.

psychologybusiness
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Misbehaving by Richard Thaler

Misbehaving

by Richard Thaler

star4.2

Thaler recounts building behavioural economics by cataloging how real humans deviate from rational-actor theory. Mental accounting and the endowment effect reshaped policy and finance.

businesspsychology
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Most Recommended by Richard

The books Richard Thaler references, cites, and recommends most frequently.

Predictably Irrational by Dan Ariely

Predictably Irrational

by Dan Ariely

star4.3

Ariely demonstrates through experiments that human irrationality is not random but systematic and predictable. Understanding these patterns reveals why we make the same costly mistakes repeatedly.

psychology
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Thinking, Fast and Slow by Daniel Kahneman

Thinking, Fast and Slow

by Daniel Kahneman

star4.2

Kahneman reveals that our minds run on two systems: fast intuition and slow deliberation. Most errors in judgement come from trusting System 1 when the situation demands System 2's careful analysis.

psychology
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Influence Map

Who Richard draws from, and who draws from Richard — aggregated across every book in this collection. Counts show the number of citation links, not the depth of each one.

Richard cites most often

  1. 1Dan Ariely
    1 link
  2. 2Daniel Kahneman
    1 link

Authors who cite Richard most often

  1. 1Daniel Kahneman
    2 links
  2. 2Rory Sutherland
    2 links
  3. 3Dan Ariely
    1 link
  4. 4Annie Duke
    1 link
  5. 5Sendhil Mullainathan
    1 link
  6. 6Daniel H. Pink
    1 link
  7. 7Kate Raworth
    1 link
  8. 8Christopher Wylie
    1 link