Nir Eyal

Nir Eyal

Author, Behavioural Design Expert

Nir Eyal is an Israeli born American author, lecturer, and investor who writes about the intersection of psychology, technology, and business. His bestselling book Hooked: How to Build Habit-Forming Products provided a practical framework for designing products that engage users through a cycle of triggers, actions, rewards, and investment. His follow up book Indistractable offered strategies for mastering attention and overcoming distraction in the modern world.

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Books Written
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Books Recommended

Books by Nir Eyal

Hooked by Nir Eyal

Hooked

by Nir Eyal

star4

Eyal maps the four-step loop, trigger, action, variable reward, investment, that makes products habit-forming. A practical blueprint for building (or recognising) addictive design.

technologybusiness
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Indistractable by Nir Eyal

Indistractable

by Nir Eyal

star4.1

Eyal argues distraction is not a technology problem but an internal trigger rooted in discomfort. Becoming indistractable requires mastering those triggers, scheduling traction, and building pacts.

productivitypsychology
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Most Recommended by Nir

The books Nir Eyal references, cites, and recommends most frequently.

The Power of Habit by Charles Duhigg

The Power of Habit

by Charles Duhigg

star4.5

Duhigg reveals the neurological loop behind every habit: cue, routine, reward. Understanding this cycle gives you the power to reshape behaviours at individual and organisational level.

psychologyself-help
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Thinking, Fast and Slow by Daniel Kahneman

Thinking, Fast and Slow

by Daniel Kahneman

star4.2

Kahneman reveals that our minds run on two systems: fast intuition and slow deliberation. Most errors in judgement come from trusting System 1 when the situation demands System 2's careful analysis.

psychology
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Flow by Mihaly Csikszentmihalyi

Flow

by Mihaly Csikszentmihalyi

star4.1

Csikszentmihalyi identifies the state of total absorption where time vanishes and performance peaks. Flow is not random, it arises from clear goals, immediate feedback, and matched challenge.

psychology
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Influence Map

Who Nir draws from, and who draws from Nir — aggregated across every book in this collection. Counts show the number of citation links, not the depth of each one.

Nir cites most often

  1. 1Charles Duhigg
    2 links
  2. 2Mihaly Csikszentmihalyi
    1 link
  3. 3Daniel Kahneman
    1 link

Authors who cite Nir most often

  1. 1Marty Cagan
    2 links
  2. 2Johann Hari
    2 links
  3. 3Rand Fishkin
    1 link
  4. 4Jon Yablonski
    1 link
  5. 5James Clear
    1 link