Marty Cagan

Product Management Expert, Author

Marty Cagan is an American product management thought leader and founder of the Silicon Valley Product Group. His bestselling book Inspired: How to Create Tech Products Customers Love has become essential reading for product managers, offering a practical framework for building products in empowered teams. His follow up Empowered extended these ideas to help leaders create the organisational culture needed for truly innovative product development.

2
Books Written: 2
Books Recommended

Books by Marty Cagan

Inspired

by Marty Cagan

star4.3

Cagan argues that the best product teams discover solutions rather than deliver features handed down from above. Empowered teams with real ownership consistently outperform feature-factory organisations.

technologybusiness

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Empowered

by Marty Cagan

star4.3

Cagan argues the best product teams are empowered to solve problems, not handed feature roadmaps. True product discovery means coaching teams to own outcomes, not output.

technologybusiness

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Most Recommended by Marty

The books Marty Cagan references, cites, and recommends most frequently.

The Lean Startup

by Eric Ries

star4.4

Ries argues most startups fail by building products nobody wants. The solution: treat your business as an experiment, measure validated learning, and pivot before you run out of cash.

businesstechnology

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Hooked

by Nir Eyal

star4

Eyal maps the four-step loop, trigger, action, variable reward, investment, that makes products habit-forming. A practical blueprint for building (or recognising) addictive design.

technologybusiness

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Influence Map

Who Marty draws from, and who draws from Marty — aggregated across every book in this collection. Counts show the number of citation links, not the depth of each one.

Marty cites most often

1Eric Ries
2 links
2Nir Eyal
2 links

Authors who cite Marty most often

1Teresa Torres
1 link
2Melissa Perri
1 link