Business Consultant and Author
Geoffrey Moore is an American organisational theorist and management consultant best known for Crossing the Chasm, his influential 1991 book on marketing high tech products to mainstream customers. He holds a doctorate in English literature from the University of Washington and advises leading technology firms including Salesforce and Microsoft.
by Geoffrey Moore
Moore identifies the dangerous gap between early adopters and the mainstream market that kills most tech products. Crossing this chasm requires focusing on a single beachhead segment and dominating it completely.
The books Geoffrey Moore references, cites, and recommends most frequently.
by Clayton Christensen
Christensen explains why successful companies fail: they rationally ignore disruptive innovations that initially serve small, unprofitable markets, until those markets overtake them entirely.
Who Geoffrey draws from, and who draws from Geoffrey — aggregated across every book in this collection. Counts show the number of citation links, not the depth of each one.