Marketing Consultant, Author
April Dunford is a positioning consultant and author of Obviously Awesome, a practical guide to helping companies articulate what makes their product unique. She has led marketing and positioning efforts at multiple technology startups and enterprises.
by April Dunford
Dunford provides a systematic framework for product positioning, who your best customers are and why they should care. Most positioning fails by describing what was built, not the unique value.
The books April Dunford references, cites, and recommends most frequently.
by Geoffrey Moore
Moore identifies the dangerous gap between early adopters and the mainstream market that kills most tech products. Crossing this chasm requires focusing on a single beachhead segment and dominating it completely.
Who April draws from, and who draws from April — aggregated across every book in this collection. Counts show the number of citation links, not the depth of each one.