MIT Professor, Author
Sinan Aral is the David Austin Professor of Management at MIT Sloan School of Management. His book The Hype Machine examines how social media reshapes business, politics, and society through the science of viral spread.
by Sinan Aral
Aral, an MIT professor who has run large-scale experiments on social networks, synthesizes a decade of research on virality, misinformation, and behavioural contagion. The book argues that social platforms amplify falsehoods faster than truth and that the solution requires redesigning the machine rather than moderating its outputs.
The books Sinan Aral references, cites, and recommends most frequently.
by Steven Levy
Levy had unprecedented access to Google's founders, engineers, and executives over two years to chronicle the company's algorithms, culture, and strategic battles. Levy argues that Google's engineering-led culture and willingness to automate judgement represented a fundamentally new way of building a company.
by Brad Stone
Stone chronicles Bezos's relentless, customer-obsessed drive to transform Amazon from online bookstore into global commerce and cloud empire. Visionary brilliance meets ruthless execution.
by Richard Thaler
Thaler and Sunstein argue that small changes in how choices are presented, nudges, can dramatically improve decisions without restricting freedom. Choice architecture is a powerful tool for public policy and beyond.
by Philip Zimbardo
Zimbardo uses his Stanford prison experiment to argue that good people turn evil through situational forces, not character flaws. Systems and authority corrupt more reliably than personality.
Who Sinan draws from, and who draws from Sinan — aggregated across every book in this collection. Counts show the number of citation links, not the depth of each one.