Investment banker and author
Oren Klaff is the Director of Capital Markets at Intersection Capital and the author of Pitch Anything, which introduces a neuroscience based method for delivering winning pitches and presentations. He has used his approach to raise over four hundred million dollars from investors and institutions.
by Oren Klaff
Klaff argues that every pitch must first survive the listener's primitive crocodile brain before it can ever reach their analytical neocortex, which is why logical facts usually fail. He introduces the STRONG method for framing, status, and intrigue so that pitches pass the survival filter and trigger emotional engagement before reason.
The books Oren Klaff references, cites, and recommends most frequently.
by Daniel Kahneman
Kahneman reveals that our minds run on two systems: fast intuition and slow deliberation. Most errors in judgement come from trusting System 1 when the situation demands System 2's careful analysis.
by Robert Cialdini
Cialdini identifies six universal principles of persuasion: reciprocity, commitment, social proof, authority, liking, and scarcity. Understanding these triggers explains why we say yes, and how others get us to comply.
by Dan Ariely
Ariely demonstrates through experiments that human irrationality is not random but systematic and predictable. Understanding these patterns reveals why we make the same costly mistakes repeatedly.
Who Oren draws from, and who draws from Oren — aggregated across every book in this collection. Counts show the number of citation links, not the depth of each one.