Behavioural Scientist, Author
BJ Fogg is a behavioural scientist and founder of the Behaviour Design Lab at Stanford University. His Fogg Behaviour Model explains how motivation, ability, and prompts combine to drive human behaviour, and his book Tiny Habits popularised the practice of starting small to create lasting change.
by BJ Fogg
Fogg argues that lasting change comes not from motivation but from making behaviours tiny and anchoring them to existing routines. Start absurdly small and let momentum build naturally.
The books BJ Fogg references, cites, and recommends most frequently.
by Charles Duhigg
Duhigg reveals the neurological loop behind every habit: cue, routine, reward. Understanding this cycle gives you the power to reshape behaviours at individual and organisational level.
by Daniel Kahneman
Kahneman reveals that our minds run on two systems: fast intuition and slow deliberation. Most errors in judgement come from trusting System 1 when the situation demands System 2's careful analysis.
by James Clear
Clear argues that lasting change comes not from setting goals but from building identity-based habits. Small improvements compound over time, and the system you follow matters far more than the results you chase.
Who BJ draws from, and who draws from BJ — aggregated across every book in this collection. Counts show the number of citation links, not the depth of each one.