Entrepreneur, Author
Ash Maurya is an entrepreneur and author who created the Lean Canvas, a widely adopted one page business modelling tool for startups. His book Running Lean offers a systematic process for iterating from an initial idea to a product that customers want.
by Ash Maurya
Maurya adapts lean startup principles into a staged process for de-risking new product ideas. The focus is finding a problem worth solving before building a solution, using rapid experimentation.
The books Ash Maurya references, cites, and recommends most frequently.
by Eric Ries
Ries argues most startups fail by building products nobody wants. The solution: treat your business as an experiment, measure validated learning, and pivot before you run out of cash.
by Clayton Christensen
Christensen explains why successful companies fail: they rationally ignore disruptive innovations that initially serve small, unprofitable markets, until those markets overtake them entirely.
Who Ash draws from, and who draws from Ash — aggregated across every book in this collection. Counts show the number of citation links, not the depth of each one.