Allan Dib

Books by Allan Dib

menu_bookThe 1-Page Marketing Plan

The 1-Page Marketing Plan

by Allan Dib

star4.4

Dib distils the entire marketing process into a single page divided into three phases: before, during, and after the sale. A practical, no-fluff guide for small business owners who need results without an MBA.

business

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Most Recommended by Allan

The books Allan Dib references, cites, and recommends most frequently.

menu_bookThe Book of Survival

The Book of Survival

by Anthony Greenbank

star3.9

Greenbank argues that surviving impossible situations does not require exceptional physical or mental abilities. You simply need to know what to do, a principle that applies far beyond physical survival.

self-help

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menu_bookThe E-Myth Revisited

The E-Myth Revisited

by Michael E. Gerber

star4.1

Gerber argues most small businesses fail because technicians become owners without learning to build systems. The solution: work on your business, not in it.

business

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menu_bookInfluence

Influence

by Robert Cialdini

star4.7

Cialdini identifies six universal principles of persuasion: reciprocity, commitment, social proof, authority, liking, and scarcity. Understanding these triggers explains why we say yes, and how others get us to comply.

psychologybusiness

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menu_bookTribes

Tribes

by Seth Godin

star4

Godin argues that the internet has unleashed a new era of tribes, groups of people connected by shared interests who need leaders. Anyone can lead a tribe, and the world needs more people willing to step up.

businessself-help

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menu_bookSPIN Selling

SPIN Selling

by Neil Rackham

star4.5

Rackham's research-based approach to complex B2B sales argues that traditional closing tactics fail in larger deals. The SPIN framework — Situation, Problem, Implication, Need-payoff — helps salespeople uncover genuine buyer needs.

business

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menu_bookThe Black Swan

The Black Swan

by Nassim Nicholas Taleb

star4.3

Taleb argues that rare, unpredictable events drive history far more than gradual trends. Our models systematically underestimate extreme outcomes, with devastating consequences.

philosophypsychology

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Influence Map

Who Allan draws from, and who draws from Allan — aggregated across every book in this collection. Counts show the number of citation links, not the depth of each one.