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Neil Rackham
Author
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- Books Written
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- Books Recommended
Books by Neil Rackham
SPIN Selling
by Neil Rackham
star4.5
Rackham's research-based approach to complex B2B sales argues that traditional closing tactics fail in larger deals. The SPIN framework — Situation, Problem, Implication, Need-payoff — helps salespeople uncover genuine buyer needs.
business
Influence Map
Who Neil draws from, and who draws from Neil — aggregated across every book in this collection. Counts show the number of citation links, not the depth of each one.
Authors who cite Neil most often
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