WL

William Lidwell, Kritina Holden, Jill Butler

Design Authors

William Lidwell, Kritina Holden and Jill Butler are the co-authors of Universal Principles of Design, a cross-disciplinary reference that catalogues key design concepts from psychology, engineering and architecture. The book has become a standard resource for designers and creative professionals worldwide.

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Books Written
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Books Recommended

Books by William Lidwell, Kritina Holden, Jill Butler

Universal Principles of Design: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design by William Lidwell, Kritina Holden, Jill Butler

Universal Principles of Design: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design

by William Lidwell, Kritina Holden, Jill Butler

star4.16

Universal Principles of Design is a cross-disciplinary encyclopedia of 125 design laws, guidelines, and cognitive biases essential to successful design across all fields. Each principle is presented with a clear explanation on one page and visual examples on the facing page, making it an accessible reference for practitioners and students. Translated into over 12 languages, it bridges psychology, engineering, architecture, and visual design into a single authoritative reference.

designscience

Most Recommended by William

The books William Lidwell, Kritina Holden, Jill Butler references, cites, and recommends most frequently.

The Design of Everyday Things by Don Norman

The Design of Everyday Things

by Don Norman

star4.3

Norman reveals why badly designed objects frustrate us and how good design makes correct use intuitive. The principles, affordances, feedback, constraints, apply far beyond physical products.

technology
Flow by Mihaly Csikszentmihalyi

Flow

by Mihaly Csikszentmihalyi

star4.1

Csikszentmihalyi identifies the state of total absorption where time vanishes and performance peaks. Flow is not random, it arises from clear goals, immediate feedback, and matched challenge.

psychology
Nudge by Richard Thaler

Nudge

by Richard Thaler

star3.9

Thaler and Sunstein argue that small changes in how choices are presented, nudges, can dramatically improve decisions without restricting freedom. Choice architecture is a powerful tool for public policy and beyond.

psychologybusiness
Blink by Malcolm Gladwell

Blink

by Malcolm Gladwell

star4

Gladwell explores the power and peril of snap judgements - the instant conclusions our unconscious mind reaches. Thin-slicing can be remarkably accurate, but it's also vulnerable to bias and information overload.

psychology

Influence Map

Who William draws from, and who draws from William — aggregated across every book in this collection. Counts show the number of citation links, not the depth of each one.

William cites most often

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