Business professors and authors
Nathan Furr and Jeff Dyer are professors at Brigham Young University's Marriott School of Management and co-authors of The Innovator's Method, which presents a practical framework for bringing lean startup principles into established organisations. Their research focuses on innovation strategy and entrepreneurial leadership.
by Nathan Furr and Jeff Dyer
Furr and Dyer synthesize lean startup, design thinking, and agile development into a four-step method (insight, problem, solution, business model) for manageing the deep uncertainty of new ventures inside established companies. They argue that traditional execution-focused management destroys innovation, and present tools for cheap experimentation that systematically lower failure rates.
The books Nathan Furr and Jeff Dyer references, cites, and recommends most frequently.
by Eric Ries
Ries argues most startups fail by building products nobody wants. The solution: treat your business as an experiment, measure validated learning, and pivot before you run out of cash.
by Jeff Dyer
Dyer identifies five skills, associating, questioning, observing, networking, experimenting, that set innovative entrepreneurs apart. Innovation is not innate talent but learnable discovery habits.
by Clayton Christensen
Christensen explains why successful companies fail: they rationally ignore disruptive innovations that initially serve small, unprofitable markets, until those markets overtake them entirely.
by Clayton M. Christensen
Christensen shifts from diagnosing disruption to prescribing strategy: target non-consumption, not existing competitors. The key is creating new markets before disruptors take yours.
Who Nathan draws from, and who draws from Nathan — aggregated across every book in this collection. Counts show the number of citation links, not the depth of each one.