Entrepreneur, Author
Alex Hormozi is an American entrepreneur and author who built a portfolio of companies in the fitness and software industries. He is known for his practical teachings on customer acquisition, offer creation, and business growth.
by Alex Hormozi
Hormozi breaks down exactly how to craft offers so valuable that customers feel foolish saying no. Pricing, bonuses, guarantees, and scarcity, dissected into a repeatable system.
The books Alex Hormozi references, cites, and recommends most frequently.
by Robert Cialdini
Cialdini identifies six universal principles of persuasion: reciprocity, commitment, social proof, authority, liking, and scarcity. Understanding these triggers explains why we say yes, and how others get us to comply.
by Al Ries
Ries and Trout distill marketing into 22 fundamental laws that govern how brands win and lose in consumers' minds. Violate them and even the biggest budgets will fail.
Who Alex draws from, and who draws from Alex — aggregated across every book in this collection. Counts show the number of citation links, not the depth of each one.