Al Ries

Al Ries

Marketing Strategist, Author

Al Ries was an American marketing professional who coined the concept of positioning alongside Jack Trout and coauthored The 22 Immutable Laws of Marketing. He was inducted into the Marketing Hall of Fame and spent decades advising organisations on brand strategy.

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Books Written
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Books Recommended

Books by Al Ries

The 22 Immutable Laws of Marketing by Al Ries

The 22 Immutable Laws of Marketing

by Al Ries

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Ries and Trout distill marketing into 22 fundamental laws that govern how brands win and lose in consumers' minds. Violate them and even the biggest budgets will fail.

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Influence Map

Who Al draws from, and who draws from Al — aggregated across every book in this collection. Counts show the number of citation links, not the depth of each one.

Authors who cite Al most often

  1. 1Alex Hormozi
    1 link
  2. 2Seth Godin
    1 link