Entrepreneur and author
Rob Fitzpatrick is a tech entrepreneur and author whose book The Mom Test has become essential reading for startup founders learning how to conduct effective customer interviews. His practical handbooks are taught at universities including Harvard, MIT, and UCL, and used as training resources at companies such as Shopify.
by Rob Fitzpatrick
Fitzpatrick argues that customer interviews fail because founders ask leading questions about their own ideas. The fix: talk about customers' lives and problems, never your solution - hence the 'Mom Test.'
The books Rob Fitzpatrick references, cites, and recommends most frequently.
by Eric Ries
Ries argues most startups fail by building products nobody wants. The solution: treat your business as an experiment, measure validated learning, and pivot before you run out of cash.
Who Rob draws from, and who draws from Rob — aggregated across every book in this collection. Counts show the number of citation links, not the depth of each one.