Author and organisational expert
Ori Brafman is a Distinguished Teaching Fellow at UC Berkeley's Haas School of Business and the New York Times bestselling author of The Starfish and the Spider and Sway. His work explores decentralised leadership, human networks, and the hidden psychological forces that shape decision making.
by Ori Brafman
Brafman examines hidden psychological forces, loss aversion, commitment escalation, diagnosis bias, that pull rational people into irrational behavior. These currents operate beneath awareness.
The books Ori Brafman references, cites, and recommends most frequently.
by Robert Cialdini
Cialdini identifies six universal principles of persuasion: reciprocity, commitment, social proof, authority, liking, and scarcity. Understanding these triggers explains why we say yes, and how others get us to comply.
Who Ori draws from, and who draws from Ori — aggregated across every book in this collection. Counts show the number of citation links, not the depth of each one.