innovation

The Innovator's Method: Bringing the Lean Start-up into Your Organization

by Nathan Furr and Jeff Dyer

Furr and Dyer synthesize lean startup, design thinking, and agile development into a four-step method (insight, problem, solution, business model) for manageing the deep uncertainty of new ventures inside established companies. They argue that traditional execution-focused management destroys innovation, and present tools for cheap experimentation that systematically lower failure rates.